Using mailing lists

A lot of companies rely on mailing lists for their business, to promote new products, to launch new services, to develop new business and so on. The direct mail industry has been growing at a fast pace with new entrants coming in all the time due to the huge demand for such services, but one of the most respected firms is Martin Worldwide which is based in California and has created innovative mailing lists for it's impressive list of clients. ResponseCom is one of its most creative and versatile products and has created a system where lists from over 100 demographic and psychographic criteria can be selected. Mailing lists are not as simple and basic as they use to be at one time, these are fine tuned to the point of guaranteeing higher response rates, increased profitability and increasing clients.