Online ad targeting and spending

JupiterResearch has released an interesting report titled "21st Century Portals: Thriving in the Google-MySpace Era", which claims that 55% of online users who pay for services could be lured by entertainment and communication portals such as MySpace. David Card of JupiterResearch adds that with portals such as Google, Yahoo, AOL and MSN dominating online usage, the companies account for 55% of online advertisement budgets.

From the audience point of view, as measured by the American Consumer Satisfaction Index (conducted with ForeSee Results), US consumers expressed more satisfaction with Google than Yahoo!, AOL or MSN. And they claimed more satisfaction with all portals other than AOL, MSN and Yahoo! That includes second-tier portals like Lycos, Excite, Univision and Netscape.