Friday, April 13, 2007

Which is your favorite font?

So which is your favorite font? I am partial to Trebuchet MS, which just makes everything that is written so much more interesting!! But does a simply font have that much power? Well, apparently it does. Just the simplest of changes in a font can turn something sweet and happy into something completely different. While Arial and Times New Roman are most commonly used fonts, the ad world has brought Helvetica into prominence with companies such as American Airlines, Lufthansa, Nestle, Evian and the New York subway system using the font in their logos and signs.
Helvetica plays such an important part in our lives that the Museum of Modern Art in New York is celebrating its 50th anniversary by acquiring a set of the original lead type, making it the first typeface to become part of the museum's collection. MoMA is also opening a "50 Years of Helvetica" exhibition on Friday. And Helvetica is the subject of a feature documentary, which premiered last month at the South by Southwest Film Festival in Austin, Texas.
Hat tip: Agenda

No comments: