A lot of small retailers don't bother investing in technology or even keeping up with it to further their business. It's like a local retailer closing his doors to any customer who are not from his immediate locality. What an e-commerce site does is that it opens his store out to the entire world, and just as soon the mom-and-pop retailer understands that, they will radically change the way their business runs. With the kind of solutions that are available, you don't even need to know too much technical stuff yourself and don't need to spend too much money either. Technologies keep changing so unless you are committed to constantly upgrade, it is OK to go for a medium range tech product that will get you started on the right track at least.
As a retail analyst and researcher, the thing that I find hardest to digest is how small retailers hold back on making their first commitment to technology and retail software. Once they see the results, everything changes of course! To widen the scope you say a local mom-and-pop florist, if they add an e-commerce site they will be opening their doors to people from across the world to drop in and buy something. It's easy enough to get started, at a place like the osCommerce Cafe, which is the largest osCommerce Template membership site, and has 70 templates that members can select from. With varying sign up times for three months, six months or a year, during which members can download as many osCommerce templates as they would like to.
A creation of Myles O'Reilly who is the author of The Programmer's Guide to osCommerce, the osCommerce Cafe was launched in March 2006 and is essentially fro web designers who need several high quality site designs and don't want to design and pay for each template individually. The three-month member ship cost $89 as compared to $150 that most similar sites charge just for one design.
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