Targeting niche segments

One of the hottest areas of the retail industry is marketing to niche segments, targeting religious communities, residents of specific countries, or kid specific marketing. It's no use to target a general audience, when you have niche products and you might not be even making any headway with them, right? Targeting niche segments on the Internet is a really great way to really reach audiences. So, now it is easily possible to get confirmation gifts and other such items on the Internet.