Google launches voice activated search

Google announced that it had launched Google Voice Local Search, a directory assistance service that uses speech recognition on telephones so that people can search for local firms. The system is being used on an experimental basis as yet. To use the system, consumers can call 1-800-GOOG-411 (1-800-466-4411) from any phone to access the voice-activated service. The system provides a great way to find local information, such as that what you find on Google Maps, and can be accessed from anywhere with just a telephone. Consumers are also connected to their requested numbers directly free of charge.

Google's experimental entry into voice-based mobile search establishes a clear competitive landscape, which will likely mean a further decline in call volumes and revenues for traditional mobile directory assistance, Greg Sterling, a principal analyst with Sterling Market Intelligence, told TechNewsWorld.

"This would allow Google to put its Internet ad business onto mobile phones," said Sterling. "It also signifies they want to have a viable voice in this space, which is going to be popular area in the future."

Because Google handles billions of queries already, the move into the directory assistance space is a natural progression. However, it has to make up some distance in this field, Sterling warned.