The Hindu Business Line reports that Pantaloon Retail will be increasing its spending on internet and mobile marketing. According to Sanjeev Aggarwal, Head Marketing, Pantaloon Retail, "We plan to strengthen our presence in this space since this is an area which is growing rapidly. The plan is to innovate and experiment in Internet and mobile marketing initiatives."
The company has done web-based advertising through hungama.com but is now looking for a partner who will handle this aspect for the long term and is keeping a substantial part of its Rs 100 crore ad budget for web operations. Currently, the company spends the bulk of its budget on advertisements in the print media.