Radio Shack launches ship-to-store program

Now it's the turn of Radio Shack to launch it's ship-to-store program, where customers can make purchases online and have them delivered to their local store. For orders placed on this format, there is no shipping fee and customer's can go to pick up their merchandise at their local store. Radio Shack launched the pilot program in November last year and after a successful run, is expanding the program to cover 4,400 stores in the US.

“During the pilot phase, the ship-to-store option was very popular with our customers,” says Bob Kilinski, vice president of brand development and communications. Experts say the order online/pick up in store tactic should spread rapidly among multi-channel retailers as shoppers become more accustomed to the service.