Workshop to create customized cars for boys

Workshops are increasingly becoming popular with kids these days. Springwise reports that while earlier it was the Build-A-Bear workshop which was mostly targeted at girls and now its time for boys with Ridemakerz, a workshop that helps kids create their own truck. Kids make all the choices, right from selecting the chassis, body style, paint, sound effects etc. Once the pieces are assembled together, they can customize even further with decals, grills etc. Each car that is created at the workshop is given a certificate and a personalized licence number.

Ridemakerz was founded with financial investment from Build-A-Bear, which is also sharing infrastructure, marketing data and back-office support with its four-wheeled sibling. “Our partnership with Build-A-Bear Workshop allows us to fire on all cylinders from the very start,” says Ridemakerz’ CEO Larry Andreini. Currently, The Ridemakerz Customizing Shop in Myrtle Beach and four outlets to be opened this year are company owned and operated, not franchised.