Weaving through life to better understand innovation, communication, technology....all the things that make our lives in the modern world.
Friday, June 01, 2007
The power of mailing lists
Everyone knows that mailing lists are a major source of business these days. One of the leading companies in mailing lists is California based Martin Worldwide which has made a name for itself with its innovative mailing lists to clients across the world. The company has recently launched a new product called ResponseCom, which combines US Response and US Consumer databases to create a multi-dimensional database using over 100 demographic and psychographic variables. Mailing Lists created by Martin Worldwide have been proved to show positive results. The company has created this system by tracking and compiling data for several decades and combining it into a single database. Clients who have used this new system have already experienced higher response rates, profitability and greater and newer business opportunities.
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