In-game ads

In-game video game ads are a reality that will be implemented quite soon. Advertisers are constantly looking for new methods to connect with consumers and this is the latest one. The concept is so new that the metrics required to determine whether it will be successful are not fully developed and even quite imprecise. For a successful advertisement in an in-game video game, is to ensure that it does not distract or take away from the actual game, in the same manner that pop-up ads did on the Internet.

"Recently, there has been a lot of talk about and a lot of interest in in-game advertising because it offers companies a new way to reach key customers," said Michael Cai, director of broadband and gaming at market research firm Parks Associates Latest News about Parks Associates, which estimates that this market generated US$80 million in worldwide revenue in 2005. Enterprises, such as Toyota Motor Sales USA and Major League Baseball, have adopted this channel, so their products are now displayed during video games.