Subhiksha ties up with vJive for integrated media solution

Subhiksha and vJive Networks have tied up for an integrated out-of-home media solution that will run at all of Subhiksha's stores in the country. VJive Networks is the country’s largest broadband based out-of-home media and digital sign company that has a network across the country. Currently Subhiksha has 650 stores in 30 cities for which this new system will be used and has plans to expand to 1000 stores by the end of the year. The agreement between the companies states that vJive will supply Subhiksha with constant audio and visual banners, displaying advertisements to shoppers. These advertisements will be carried on an Internet based system that will simultaneously stream advertisements to screens in all their stores across the country.