My research on advertising agencies entered its second phase this week. While I had been focusing on the US market earlier, now I am studying the UK and European markets to find a company that my client can tie up with in a strategic alliance. We have a lot of parameters on which we need to make our decision, so the niche target is being narrowed down quite a bit. One of the new sources of information I have found is the London Advertising Directory that lists some really great but little known advertising agencies.
The US market was very ease to analyse and research, since there is a lot of information about it on the Internet, but the UK advertising industry is still quite under wraps as yet, with so many agencies preferring to keep doing business in a small way, agencies who might not even be aware of the enormous interest that there is for them in the international market.
So, finding these niche advertising agencies, who do high quality work for a few select clients is not always an easy task. That's where this new directory listing of advertising agencies in London, comes in to help. My favorite feature is the number of clicks each agency has received, which is a great measure to gauge popularity and branding. Another new and interesting feature is the option of leaving a comment for an agency listing.
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