Recylcing their way to profit

This is a pretty interesting idea, recycling based on incentives to attract new consumers to the concept. A Philadelphia based company called RecycleBank has started a system where households who participate can earn RecycleBank dollars which redeemable discount coupons at certain stores. All consumers have to do is to put their recyclables out to be collected by RecycleBank. It's also a great way for a community to work together to be a part of something larger.

How does it work? RecycleBank containers are embedded with identifying barcodes, and households can throw all of their recyclable waste into one bin (single stream recycling system, also known as making it easy for customers to be green). Collection trucks scan and weigh the containers to track how much each household is recycling. The more customers recycle, the more they earn in RecycleBank dollars—up to 35 USD per month.