Never go shopping alone again

Some of the world's top retailers are hooked on social retailing. Huh, what? Social retailing is an in-store experience that combines social networking with shopping. Using social retailing technology, consumers can be photographed by an intelligent mirror and have the pics sent to friends and family for feedback. Bloomingdales started using this new technology in its stores last week and others are keen to adopt it too. Developed and trademarked by IconNicholson, a US based company, who first demonstrated the concept at the 'Store of the Future' conference a few months ago. The interactive mirror is placed outside trial rooms, from which videos and pictures can be sent to computers or mobile phones.