Researching tech investments

Most small businesses don't bother doing enough research before making an investment, especially a technology based investment. It is one of the major factors of start up failures. As a small business owner, you must be prepared to deal with vendors that are reliable and reputable, they must also have a good backup and support system. What is their after sales service like? Do they even offer it? Don't skip asking these questions or you're likely to regret it later on. And remember, its not just for the large investments, this is applicable to small purchases like a printer or fax machine too. Gene Marks writes about some of the important questions to ask before making a tech investment in Ecommerce Times. Read it to know what you're doing wrong and how to fix it.