Save your wine preferences online

Did you know that you could save your wine preferences at wine.com, so when you go back and see the rating you had given a particular wine, and make cellar notes? As a result of offering personalized services, sales improved by 5% in 2006. Existing customers have responded positively to the changes and newer customers have increased due to them. Using cellar notes, registered customers can print ratings, prices and notes of their favorite wines, rather than just relying on memory.

“Our growth comes from having information about our wines that enables people to find new wines and try new things,” Bergsund says of Wine.com, No. 182 in the Internet Retailer Top 500 Guide. In addition to wine ratings from magazines such as the “Wine Spectator” and “The Wine Advocate,” customers can tap the recently added Ratings Pedigree feature. They gain access to more information, such as winemaker notes and customer reviews, and can sort wines by a variety of means, including type, winery and price. That data, in turn, can be sorted by popularity based on a 30-day window of Wine.com’s top sellers, Bergsund says.