Name debate continues

Bharti Enterprises is still conducting market research on whether it should use Wal-Mart's name for its retail stores here. Both benefits and negatives of using the Wal-Mart brand name for its store chain are prominent, the publicity of its name for low prices as against its bad press and hype as a company that will drive out all the competition. The companies are still in the process of finalizing a joint venture deal where Bharti Enterprises will look after the front end of the stores and Wal-Mart will take care of back end processes such as its supply chain and logistics support.