Organized retail winning over kirana store owners

The Reliance Fresh stores are barely 3 months old and they are already the stores of choice for many customers as well as small scale retailers. Reliance Retail has won over many kirana store owners, with several shop owners doing their shopping at Reliance Fresh stores to resell the products such as edible oil, rice and other items at their own stores. With Reliance Fresh selling fresh vegetables at less than 50% of the price than mandi rates. In its first 10 days, the Reliance store in a Delhi suburb had over 3,000 customers a day and sales of over Rs. 400,000.