DCM Shriram to tie up with retailers

The Economic Times reports that DCM Shriram Consolidated Ltd will be tying up with retailers to source fruits and vegetables for them. The company is already sourcing fresh fruits and vegetables to Food Bazaar, Subhiksha and Spencer. According to Ajay S Shriram, chairman of DSCL, “We are working at strengthening the supply chain so as to achieve scale in this segment.” Sourcing and supplying produce to retailing stores is one of the key areas for establishing a successful supply chain and will be an extension of DCM's work in rural areas, its Hariyali Kisaan Bazaar stores, where the company provides a meeting and learning ground for farmers as well as a place for them to purchase agricultural goods and services.