Employer branding is here to stay

Employer branding is the new buzzword. What is it? Employer branding is a way to brand a company in terms of being a good employer, besides the brands that it has. Wal-Mart is on the lookout for an advertising firm who will be able to change the company's perception in the market from negative to positive. The concept is also being used to attract and hold on to talent, earlier in the IT industry and now in retailing, both sectors that have notoriously high attrition rates.