Trinethra launches its first hypermarket, HyperCity in Mysore

The Hindu Business Line reports that Trinethra Super Retail Ltd (TSRL) opened its first hypermarket, FabCity in Mysore. The hypermarket is spread over an area of 50,000 sq ft and stocks a huge variety of categories, including food and grocery, apparel, home furnishings, footwear, beauty products and accessories, stationary, toys and games, household appliances and consumer durables. Most products have been souced from India as well as South East Asia and are a mix of branded and private labels.

At the launch of the store, Pranab Barua, CEO of Trinethra Super Retail Ltd, said that,

"Mysore has emerged as a key destination for several large companies,
leading to a change in lifestyle, consumer outlook and buying behaviour.
Recognising this change, and, in order to bridge the need gap arising from it,
we have decided to launch our first hypermarket here."

Trinethra has recently been purchased by the Aditya Birla Group which has led it to have more operational stores than even Reliance Retail, propelling it to the big league in retail in just one quick move. The Trinethra brand is a very well respectred brand, and although it is only focused in South India, with it's acquisition by the Aditya Birla Group, it will be expanding across the country. Reliance Retail also made a similar purchase, by buying Adani Retail which again is regionally specific to the state of Gujarat. Currenlty, Reliance Retail has Fresh stores in Hyderabad and Jaipur.