Friday, January 05, 2007

Kewal Kiran Clothing plans JV with international brand

Business Standard reports that manufactures of the Killer brand of denim, Kewal Kiran Clothing has indicated that talks are on with an international watch brand. According to company executives, the move is to expand its portolio to add watches and fragrances for the Indian market to reduce the dependence on the Killer brand that currently contributes to 50% of the company’s revenues.

The company has 4 menswear brands, Killer, Easies, Lawman and Integriti and will soon be introducing women’s wear under the Killer and Easies brands. At present, there are 41 K-Lounge outlets and will be opening 140 medium and large retail outlets by next year.

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