Tuesday, January 09, 2007

Luggage brand Witco aims to expand brand

The Economic Times reports that Chennai based luggage brand Witco is hoping to cash in on the travel boom by exiting the economy baggage segment and moving to the premium baggage category. The company is looking to build a national footprint focusing on holiday and business travelers in the domestic segment. In the international segment, the company will be focusing on the student luggage travel segment which is growing at 25% per year. Witco stores are currently located in Chennai, Bangalore, Cochin and Calicut with 15 showrooms.

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