Thursday, January 18, 2007

Organized retail giving farmers a big rise in income

Business Standard reports that farmers in Punjab are expected to significantly increase their incomes with the arrival of large retailers on the agri scene, who are creating a huge demand for fresh fruits and vegetables. Several comapnies such as ITC, Reliance and Subhiksha have signed agreements with farmers to source products directly from them. According to an official at Subhiksha, “As there are less intermediaries between us and the farmers they get higher returns on their produce.”

Around 70 farmers in Sangrur, Hoshiarpur, Fatehgarh Sahib and Ropar have turned to net-house cultivation to produce high-value and off-season crops that are in high demand with the retailers, with technical help from the Punjab farmers commission and financial help from the State Bank of India. In Nawashahar and Jagraon, Centurian Bank of Punjab has teamed up with Chambal Fertilizers to finance 200 farmers to grow potatoes.

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