Nirula's to offer niche segments

Delhi's most famous fast food chain, Nirula's announced that it will be launching new formats to customise itself to target specific segments. The Economic Times reports that new formats will be called Nirula's Express, which will be targeted at the takeaway customer segment, food courts and ice cream kiosks. Nirula's Express stores will be compact and cover 200 sq ft of space, and will be located at airports, railway stations, malls and metro stations. The first of these opened at the Delhi Airport earlier this month. Nirula's food courts will be larger, covering around 400 sq ft of space and would be located in malls, movie multiplexes and other large commercial complexes. The first one of these will open in Gurgaon.