The Economic Times reports that Crockery brand La Opala has tied up with major retail brands in a move to increase its turnover and visibility. The company is hoping to double its turnover to Rs 100 crore with this move. According to L Shridhar, President of the company, "We have recently tied up with Reliance, Lifestyle, Pantaloon, Metro, Pyramid and Shoppers Stop for catering to customers of the mall culture."
La Opala is not interested in setting up its own stores and with this tie up with retailers; it can get feedback from customers and their choices. The company hopes to double its production capacity when its new automated plant located in Sitarganj in Uttranchal becomes fully operational in May 2007.
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