Tuesday, January 30, 2007

Is it over for The Gap?

Some time back I had written about Gap losing its edge, becoming boring and predictable. I wonder if it will be able to gain some of its fans back. I've been shopping at Gap since I was in college and although my tastes have changes since then, unfortunately Gap has essentially remained the same. I mean, just how many classic khakhi's do they want us to own? Sales at The Gap have been dismal, even during the holiday season. I visited several stores in the summer and then again in November and December in the NY area and Toronto, but there was nothing that really made me stop and want to try on.

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