Rediff Money reports that Barista is undergoing a change of its look to move from café to lounge. The company will also be expanding its premium line, Barista Crème in an effort to compete with Starbucks, who is planning to enter the country. These stores will be larger than the regular Barista Espresso outlets, along with high end furniture and fixtures. The company is hoping to achieve its target of reaching 220 Espresso bars and 10 Crèmes by the end of this financial year.
Thursday, January 04, 2007
Barista goes for a new look
Rediff Money reports that Barista is undergoing a change of its look to move from café to lounge. The company will also be expanding its premium line, Barista Crème in an effort to compete with Starbucks, who is planning to enter the country. These stores will be larger than the regular Barista Espresso outlets, along with high end furniture and fixtures. The company is hoping to achieve its target of reaching 220 Espresso bars and 10 Crèmes by the end of this financial year.
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