Thursday, January 25, 2007

New Business Idea: Restaurant booking service

Do you never manage to get reservations to the hottest restaurants in town? Well, if you are then, you're going to love this. Springwise.com writes about a company called PrimeTime Tables, a New York based restaurant booking service that can find you a table in some of the hottest restaurants in New York, Miami, Colorado and the The Hamptons, even at the last minute. PrimeTime Tables was started by Pascal Riffaud, formerly a concierge at famous hotels such as the St. Regis in New York and the Ritz in Paris, who also runs Personal Concierge International, a full service concierge service.

Premium membership costs USD 450 per year, plus reservation fees (free for reservations acquired the same day before noon), while non-members pay between USD 35-45 per booking, depending on how far in advance they book (48 hours - same day). Considering economics is grounded in scarcity and top, prime-time tables in any metropolis are very scarce indeed, it's a business idea that could take flight in other cities, too.

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