Future Group ties up with Videocon

The Economic Times reports that the Future Group has formed an agreement with Videocon to source its private label brands, Koryo and Sensei, which are sold at e-zones and electronic bazaar. With this agreement, Videocon has become a preferred vendor for the company, so its products will be sold at all the consumer electronic formats of the Future Group.

Kishore Biyani, CEO of the Future Group, said, “Already Koryo accounts of 12% of the total sales at our formats and similarly the offtake for Sensei is increasing. Through the agreement, we will be able to source products from Videocon and introduce them under the Koryo and Sensei brand name.”