Titan counting on its sub brands

Business Standard reports that watch company Titan, is counting on its sub-brands to further drive growth in the future. Its women’s range of watches, Raga has been recently repositioned and will now contribute around 40% as compared with 25% last year. Other niche brands such as Edge and Nebula are also likely to grow at a faster pace this year. Ajoy Chawla, business head (Titan) said that even though Edge will grow ‘on a small base’, the company expects it to do business worth Rs. 50 crore this year and Rs. 100 crore in the next 3-4 years.