Digital retailers on the upswing

The Economic Times reports that Indian and Asian consumers are buying gadgets and gizmos at an increasing rate. Ten years back, only 11% of rich Asians had laptops, while in 2006 an estimated 35.7% own laptops. According to a survey conducted by market research company Synovate, an increasing number of respondents will be purchasing computer related merchandise in the next 12 months.

Steve Garton, Global Head of Media for Synovate, said,

“The survey shows how digital has taken off - and taken a firm hold - among the affluent population.” The mobile phone ownership has moved from 46.8% to 86.3% over 10 years (a rise of 84%), and is much higher in some of the markets surveyed. Singapore’s mobile phone ownership is 95% and Hong Kong, Sydney, Bangkok, Kuala Lumpur, Seoul and Taipei all have over 90% ownership.”