Bombay Dyeing plans to open 10 exclusive stores

Daily News & Analysis reports that Bombay Dyeing announced that it will be opening 10 high end exclusive stores for its collection of bed sheets and towels. The company will be spending Rs. 3-4 crore on advertising its new ‘Country Romance Collection’.

'Country Romance collection' has 12 groups of bed sheets in three different designs each and 14 groups of bath towels, he said. The bedsheet collection is priced at Rs 1,249 and the towels are priced at Rs 355 onward.The new collection would be available at 400 exclusive Bombay Dyeing stores across the country, he said.