Sunday, October 29, 2006

Crossword aims to enter new markets

The Hindu Business Line reports that Crossword Bookstores plans to set up stores across the country, opening 7 stores by the end of this financial year, to reach a total of 45 stores. The company plans to have 100 stores by the end of the next financial year. Crossword operates on three formats; corner stores, brand stores ranging form 3,000-8,000 sq ft and flagship stores of over 8,000 sq ft.

The company plans to focus on the South with new stores coming up in Bangalore, Coimbatore, Kochi and Hyderabad. In the north, Chandigarh and Nagpur will have new stores opening soon. Rather than just selling books, Crossword aims to become a part of the community, organizing cultural and social events for authors and book lovers.

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