At a seminar on ‘Rural empowerment – Entrepreneurial skills development’ organized by the Confederation of Indian Industry (CII) in Chennai, R Seshasayee, President of the organization said the companies must look towards the urban and rural areas of India as one unified mass, instead of separate entities as it is now.
He emphasized that rural aspirations are not different from urban ones and added that "Growth will come only from rural markets. By creating a market for products in rural areas, we can truly empower the rural masses." At the seminar, CII and Hand-in-Hand, a local NGO released a manual on helping Small and Medium Enterprises (SMEs) on setting up businesses, skill training, mentoring, accounting and maintaining records.
Source: The Hindu Business Line
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