A new way to connect to customers

This is interesting stuff. A company has come up with a way for online video advertisers to connect with viewers using text messages. When advertisers sign up with PocoTag, they receive a 5 digit code that is unique to them, along with a short SMS code for PocoTag. The advertiser then places a link at the bottom of text ads, such as SMS "poco 54321" to 12345 for more information. Interested customers can SMS the advertiser who will respond with a request for an email id to send the information.