Lingerie brand Triumph plans expansion

Business Standard reports that Triumph which is currently available in 500 multi-brand outlets (MBOs), exclusive retail stores and franchisees, has now planned a major expansion to connect with consumers in the metro cities. The brand is currently available in only 51 cities, with metro cities such as Mumbai, Delhi and Bangalore driving the growth.

Thorsten Allenstein spoke to Business Standard and said that

“The brand consciousness for Triumph is high among Indians. Much before we entered India in 2002, Triumph lingerie was available in the grey market. Our experience in the last four years has been good. By the end of this year, Triumph will be available in 20 more stores. Next year, 50 more stores will sell Triumph lingerie."