Window surfing

Strategymag writes about a new window display technique. Boombox Marketing's OptiAd Media division has brought out 'Window F/X', a new way to light display windows with something like a hologram that are invisible from the inside of the window, but can be seen from the outside, even in bright sunny conditions. Even more interestingly, the technology can be adapted to other uses, such as showing a virtual tour of a home for real estate agents or sales centers, even when they are closed. A touchscreen capability will allow potential customers to 'surf' and see products, regardless if the store is open or closed.

OptiAd, which can develop and update the creative, recently set up Window F/X at a Mini sales centre on Toronto's trendy King Street West and at uptown Toronto kids store Nestings. Also, Toronto-based Labatt Breweries of Canada has commissioned several on-premise Window F/X installations.

Dellios says the new technology is customizable "up to windows as big as 50 ft. by 10 ft.," and is compatible with flash animation, DVD and live-feed video. There's no bulky hardware, and the screens don't block sunlight or the visibility of storefront products. For companies with more storefront space than they need to showcase their own wares, OptiAd will broker deals with other advertisers to turn unused windows into ad revenue.