Fresh vegetables at same price all year round

The Economic Times reports that the Future Group is working on creating a ‘consistent pricing’ system to sell its fresh fruits and vegetables all year round at Food Bazaar stores. With this system, the consumer would not be affected by the volatility of seasonal variations that even for basic items like onions can vary from Rs. 5-30 in the open market.

Kishore Biyani, MD of The Future Group, said,

“We are trying to see how uniform pricing in individual centres will work for different categories. Currently, we will roll out with five categories, onions, potatoes, fresh vegetables, rice and sugar.”

The system has been tested at the Andheri branch of Food Bazaar and has registered 50% higher sales.