"These exclusive brands need an exclusive treatment, and MBOs cannot give the consumer a complete shopping experience when it comes to luxury labels."
Wednesday, November 01, 2006
Blue Clothing Company to retail luxury brands
The Economic Times reports that due to increasing demand for luxury brands is leading to brands such as Versace to relocate from multi brand outlets (MBOs) in five-star hotels to exclusive boutiques to reach more customers. Blue Clothing Company authorized licensee of several luxury brands is now retailing Versace, Corneliani, Cadini and Sisley though exclusive stand alone stores. Abhay Gupta, Executive Director of BCC, said that
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