DTC puts in Rs. 15 crore for new jewelry range

Business Standard reports that De Beers marketing division, the Diamond Trading Corporation announced that it will be investing Rs. 15 crore to promote and expand its range of products in India, including its new collection of solitaire diamonds, called Forever Mark. The new line will be launched in January 2007 and each of its diamonds will have a hallmark.

DTC is planning to spend another Rs 50 crore, allocated for marketing all its brands, to promote the collection that has already been launched in Hong Kong and would be launched in Japan later this month. China and the Gulf countries would see its launch in March and May 2007, respectively.