Kolkata based Great Eastern Appliances chain of discount stores announced that it was planning to launch its ‘Technocity’ brand across India. The company plans to have open format stores so customers can try products before purchasing them using the ‘experiential marketing’ retail model. The company is targeting the aspirational segment and its stores will be spread over 20,000 sq ft offering home and kitchen appliances, music systems, gaming and IT products in brands such as Samsung, Electrolux, Kleche, Dennon, Sanyo, Sony, Pioneer, Yamaha, Hitachi and Sharp.
Source: The Economic Times
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