Friday, November 03, 2006

Building your brand

I absolutely love to buy office products. Ever since I've been working from home, I've had an extra excuse to stock up on all sorts of gizmos and stuff for my home office. It's getting pretty addictive actually. My favorite type is anything that helps me organize my work and plan my day better, which if you think about it could fit pretty much all office supplies. So you see my problem, now?

In any business, you have to do something that makes it stand apart from others who are doing similar things. Working as a freelancer, requires that you make an extra effort to stand out in the crowd. When it comes to personalizing one's business, my vote goes to designer personal checks. These checks are a great way to advertise your business and get noticed. If you'd rather have a simpler look, then there are a host of places where one can buy cheap checks if that is what you prefer instead.

I personally think that one's entire 'look' needs to be cohesive. To build your brand, you need to tie in your logo, byline, colors, business card, letter head and personal check to send a united message. It is crucial that people associate everything about you and your business to your brand. So any kind of personalization should also fit this overall brand that you build.

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