The Economic Times reports that Dabur India has launched DARE, Driving Achievement of Retail Excellence, to reorganize its sales team and to improve its distribution efficiencies. This new strategy is part of its Dabur India’s Vision 2010, which aims to double its revenue and profits over the next four years through expansion, innovation and acquisition.
The company has investing Rs. 20 crore in its first phase during which 500,000 towns and rural markets will be covered. The company has formed special sales teams focusing on rural market for six states-Punjab, Uttar Pradesh, Bihar, West Bengal, Madhya Pradesh and Maharashtra.
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