Increasing online shopping and research

The Washington Post writes about how consumers are deciding what to buy based on research online. According to research done by comScore Networks, almost half of the shoppers will buy at least one product online this holiday season. With internet retailing expected to cross $100 billion this year, retailers are taking no chances and are increasing promotions and marketing activities on their websites.

Free shipping has become almost standard during the holidays, but be wary of blowing that savings in add-ons such as gift wrapping, personalized messages or express mail. Also keep in mind that your gifts need to be ordered several days before Christmas to receive them in time for the holiday -- even if you do splurge on overnight shipping. The last day that Amazon.com will guarantee Christmas delivery for free holiday shipping is Dec. 15, a spokesman said.