Adidas to select local golfer to endorse products

The Economic Times reports that Taylormade-Adidas Golf, a division of Adidas, will be selecting a local golfer to endorse its golf wear products which it will be introducing in India next year. The company already has signed Virender Sehwag to endorse certain Adidas products. Adidas plans to promote golf in India and has started a pilot project at two schools in Delhi and Bangalore where it provided students with free equipment and coaching.