Murjani to bring Diesel brand to India

The Economic Times reports that one of the world’s leading fashion brands, Diesel is likely to be entering the Indian market with master franchise agreement with The Murjani Group. Once through, the franchise agreement will cover all Diesel product categories and based on the success in the Indian market, will then extend to other South Asian markets.

Diesel is an Italian designer clothing brand which manufactures apparel for both men and women in the 18-35 age groups. Diesel also produces a kids and sportswear line, although, denim sales make up for most of the brand’s business.

The company has more than 200 retail outlets worldwide and also wholesales to retail boutiques and department stores. The Diesel brand name is also licensed to other companies for producing footwear, leather goods, eyewear and jewellery.