Illycaffe to target high end market for its Espresso blends

Business Standard reports that Illycaffe is keen on tapping the high end market for its Espresso coffee blends. The company has seen already great success in its business in five-star hotels in India. Andreal Illy, Chairman and CEO of illycaffe, said that the company will be targeting premium homes for their own brand of Express coffee that is likely to enter the market in 2007. The company had tied up with Fresh & Honest Café Ltd. for the five-star segment and is now wanting to extend that to other locations such as cafés, restaurants and corporate offices.