Increasing traffic

Increasing the popularity of a site sounds like an easy task but is an extremely complex task that is governed by Google's search algorithm. There are several factors that determine where you site stands in relation to the millions of other sites. While Page Rank is a factor in determining importance, Google is reducing its importance due to easy manipulation of it by tech savvy users. More important to Google now are inbound links from a variety of sources.

Increasingly now, Google is relying on other factors such as the Title Tag and the text content of the page and the links that it gets. So, receiving quality links is an important factor in increasing link popularity. One of the best methods to do increase link popularity is by using press releases but also one of the most difficult as publishers need to have interesting information to write about, so the content of the press release must be very good. Other methods such as purchasing links, link baiting, reciprocal linking might work in the short run but cannot be counted on sending quality or long term links.

Creating interesting content that cannot be found elsewhere is the best method to increase link popularity and blogs are a natural extension of this method. It is where search engines find valuable content and provide a great resource. Since doing this in person is almost impossible, one needs to use a network such as Blogitive which has a network of over 2000 blogs who write on press releases.